An ad campaign designed for a website that provides you with scholarship policies best suited for the users situation. A website that will take into consideration your social and financial background and provide you with all possible scholarship and educational policies for you. The ad campaign is one of the deliverables along with the website and other advertisements.

This ad campaign delves into how many youngsters in India give up on their academic ambitions due to lack of financial resources, and how Padho-as a website can help them out with this.